ice cream vending machine: new opportunities for cross-border cooperation and market recovery
In recent years, ice cream vending machines have gradually become part of modern urban conveniences, especially in areas with high traffic, such as shopping malls, subway stations, airports, etc., and are increasingly favored by consumers. With the advancement of technology and the diversification of consumer demand, ice cream vending machines have not only innovated on the traditional supply model, but also brought new market opportunities through cross-industry cooperation and brand co-branding, further promoting the prosperity of this field.
In 2023, an important market trend of ice cream vending machines is the emergence of cross-industry cooperation and brand co-branding. Brand cooperation is not limited to the manufacturer itself, but more through co-branding with well-known brands, creating a unique consumer experience and attracting more consumer attention. For example, some ice cream vending machines have cross-border cooperation with well-known beverage companies (such as Coca-Cola, Starbucks, etc.), integrating the classic flavors of these brands into ice cream, and launching limited edition flavors or special models, which not only meets consumers’ pursuit of novel experiences, but also effectively improves the brand’s exposure and market competitiveness.
In addition, some ice cream brands have also launched joint marketing with fast food brands, snack brands or well-known cafes, not only providing ice cream through vending machines, but also launching various additional packages, such as ice cream + beverages, ice cream + snacks and other combination products. In this way, consumers can experience other brands’ products while enjoying ice cream, creating a new consumption scenario. Through these innovative joint cooperation, the market share of ice cream vending machines has been effectively expanded, which has also led to an increase in consumer purchasing interest.
Market recovery after the epidemic: demand growth and changes in consumption patterns
Although the COVID-19 pandemic once affected the development of the global vending machine industry, as the pandemic was gradually brought under control in 2022, ice cream vending machines have ushered in an opportunity for a market recovery. Social isolation and lockdown measures in the past few years have made people gradually accustomed to the convenient shopping method of unmanned vending. At the same time, consumers’ demand for vending machines has gradually changed: they not only pay attention to the convenience of the machines, but also have higher requirements for the diversity of ice cream flavors, personalized choices, and convenient payment methods.
In this context, ice cream vending machines for sale s have once again become the first choice of consumers due to their features of no manual operation and 24-hour availability. Especially after the epidemic, people have gradually resumed the frequency of travel and gatherings, and the demand for ice cream in public places has shown an upward trend. The market demand for ice cream vending machines in shopping malls, scenic spots, schools and other places has increased significantly, becoming a convenient and hygienic way of consumption. At the same time, the product variety of vending machines is becoming more and more abundant, from classic flavors to healthy ice cream, sugar-free and lactose-free ice cream and other diversified choices, which better cater to consumers’ needs for health and quality.
Future prospects of cross-border cooperation and recovering market
With the diversification of consumer demand and the innovation of brand marketing methods, the market of ice cream vending machines will undoubtedly usher in more opportunities in the future. Cross-industry cooperation will no longer be limited to traditional food brands, and more emerging brands and technologies will participate in it to create a more personalized and intelligent consumer experience. At the same time, with the advancement of technology, ice cream vending machines will become more intelligent, not only can they recommend flavors according to customer preferences, but also can provide more accurate services through facial recognition, AI big data analysis and other means.
In the next few years, ice cream vending machines are expected to become a beautiful landscape in the streets and alleys, not only meeting consumers’ needs for speed and convenience, but also bringing more market space through brand co-branding and cross-border cooperation. As the market picks up, more innovative companies are expected to enter this field, promote technological progress and market innovation, and create more competitive business models.
